This week Clint and Dawson sit down with Joe Pulliam. Joe, is best known as co-founder and long-time CEO of Dagger, Joe began canoeing in the late 1960’s, and started building and paddling kayaks in 1973. He entered the outdoor industry full-time in 1982 as director of marketing and sales of Perception. In 1988, with three others he founded Dagger, which became one of the most successful paddlesports businesses in history. Joe led a successful sale of Dagger in 1998, then worked for Watermark Sports, the acquiring company for seven years, as executive vice president, and was deeply involved in several acquisitions made by Watermark. From 2005 until 2017, he was an independent consultant, focused primarily on the outdoor industry, with the final 8 years of that span focused entirely on Jackson Kayak. Joe also co-founded The Whitewater Company, a rafting outfitter on the Pigeon River in Tennessee. He has served on numerous paddlesports boards, including the American Canoe Association, American Whitewater, various national trade organizations and local river-related organizations. He was the recipient of ACA’s J Henry Rushton award, the President’s award and is in the ACA Paddlesports Hall of Fame. He is in the International Whitewater Hall of Fame, and was named by Paddler Magazine as one of the top 100 American paddlers of the 20thCentury. He was named by Sports Style magazine as one of the 100 most influential people in the sporting goods industry, and has been featured in publications including Southern Living, Business Week, the Wall Street Journal, Paddler, Blue Ridge Outdoors, and the American Whitewater Journal.
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